To make the acquisition a success, the company would have to integrate a workforce of more than 8,000 and new markets that included nonu. Harvard business school case study on southwest airlines. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Southwest airlines case analysis southwest airlines is a company that has grown from a small regional carrier in texas and surrounding states to the largest u.
This case details the history of southwest airlines luv and emphasizes the benefits of a focused strategy. Case study premier passenger air charter roundtrip operations from dubai to afghanistan nationals passenger air. The company club stand out at airports boarding electronic ticketing quarter 1 quarter 3 increase in fuel cost to industry monitor. Southwest used its shorthaul and pointtopoint strategy to achieve the lowest operating cost structure in the domestic airline industry. Southwest airlines began customer service on june 18, 1971, offering service to the texas cities of houston, dallas and san antonio using three boeing 737 aircraft. Southwest airlines 2011 case solution and analysis, hbs. Read this free business case study and other term papers, research papers and book reports. Case flash forward southwest airlines case study solution. Scribd is the worlds largest social reading and publishing site. According to a recent hbs case study, southwest airlines is the most. The case starts with the background of southwest and its. Aakriti gupta dhaval makhwana dipsankha saha pramey zode rahul contractor reema kujur rohan bharaj vineet vinod.
The focus of the case is on whether southwest airlines should buy gates and slots to. Southwest airlines possible solutionhbr case free download as word doc. The case demonstrates how a competent service strategy together with operations efficiency can lead to profit, and it explains the concept of an integrated approach tying together the customer value proposition with operational and human resource capabilities. Southwest airlines case study brittany sogge july 15, 2014 mkt5302 marketing analysis summer 2014 instructor dr. Southwest airlines case study executive summary thousands of people travel by air. Southwest airlines case solution, after more than 40 years of service, the company has been facing great challenges. Become legacy carriers in the united states was more efficient, and the. Heritage carriers in america had become more efficient, as well as the recent megamergers involving delta continental and northwest united were shaking up the business. In 1994 both united airlines and continental airlines launched a lowcost airlines withinan airline to compete with southwest airlines. Southwest airlines was established in 1971 in texas and it is presently the market share leader in domestic air travel in the united states and has transported most passengers than any other airline.
It also offers scheduled flights more regularly than any other airline. Case study questions and answers on southwest airlines. Legacy carriers in america had become more efficient, as well as the recent amalgamations including delta continental and northwest united were shaking up the business. Rapid rewards at southwest airlines case analysis, rapid rewards at southwest airlines case study solution, rapid rewards at southwest airlines xls file, rapid rewards at southwest airlines. Here in the case study, the flights used by the southwest were bosing 737 and even after the new entrant with new planes and technology, the company then get thought about purchasing a new plane. Jul 31, 2017 southwest airlines case analysis steven cox. Case study objectives and discussion questions week 5 case 6. The key objective of this paper is to highlight the strategies of southwest airlines that facilitated it to produce a successful model in.
Strategic analysis of southwest airlines case study management. This is the analysis of the marketing and service strategies adopted by southwest airlines. Engage your students during remote learning with video. According to a recent hbs case study, southwest airlines is the most heavily unionized us airline about 81% of its employees belong to an union and its salary rates are considered to be at or above average. Southwest airline case study southwest airlines airlines. Southwest airlines a stanford graduate school of business.
Flexible contracts and a rigorous peer recruiting process aligned its 35,000 employees with this strategy. With your download, get the 22 best papers relevant to this one, including 19 top related papers. Southwest airlines case analysis steven cox youtube. From 1991 until 1993 southwest had increased its market share of the critical west coast market from 26 percent to 45 percent. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext.
Case study questions and answers on southwest airlines bartleby. Hence the subtitle, which was suggested by herb kelleher, southwests chairman and ceo, emeritus. Southwest airlines entered the airlines market and within a few years was known amongst the market leaders by following a low cost differentiation strategy. Werema virtual campus wayland baptist university southwest airlines on june 18, 1971. Heritage carriers in america had become more efficient, as. Southwest airlines case solution, southwest airlines case analysis, southwest airlines case study solution, introduction southwest airlines was established in 1971 in texas and it is presently the market share leader in domestic air travel in the united states an. Southwest airlines 2011 case solution the business was facing some important challenges as southwest neared its 40th year of service.
Premier passenger air charter roundtrip operations from. Southwest airlines case solution and analysis, hbs case. Southwest airlines case solution subsequent to more than 40 years of service, the corporation was confronting some important disputes. Case study southwest airlines 2011 by dawn baumann advanced marketing professor nicole dillett september 29, 2014 as i develop in mind, body, and spirit, i pledge on my honor that i have not given, received, witnessed nor have knowledge of unauthorized aid on this or any paper. Aakriti gupta dhaval makhwana dipsankha saha pramey zode rahul.
In 1994 both united airlines and continental airlines launched a lowcost airlineswithinan airline to compete with southwest airlines. This posting is about the stanford university, graduate school of business case study focusing on southwest airlines as an example of leveraging human resources into a distinct competitive advantage. A major internal challenge for southwest would be managing its acquisition of airtran. Best known for top notch customer service and flexible options for customers, southwest continues to be a favorite. Southwest airlines operations a strategic perspective. Southwest airlines case solution and analysis, hbr case study. This lesson will discuss southwest airlines competitive advantage. From 1991 until 1993 southwest had increased its market share of. This case study was made by atulya manuraj, iit kanpur under an internship with professor sameer mathur, iiml. A framework is presented illustrating that much of the value southwest generates is 1 created through employee needs satisfaction, 2 converted to customer and shareholder value via organizational capabilities, and 3 captured by the firm as a result of its cost advantage and superior service. In the sensitivity analysis the final option seemed to go very well with the statement. Engage your students during remote learning with video readalouds. A classroom presentation of the legendary harvard business case study on southwest airlines. Jun 28, 2016 this case study was made by atulya manuraj, iit kanpur under an internship with professor sameer mathur, iiml.
According to the authors of the case study, some of the market conditions of the u. The early years of southwest airlines saw operating losses. Southwest airlines case solution and analysis, hbs case study. Southwest airlines since its inception, southwest airlines has grown significantly to become one of the most reputed, lowcost, and longeststanding airline that offers the largest number of domestic flights within the united states. Trust us implementation issues we seek amuse, surprise, and entertain. This is the fourth in a 35year series of hbs cases on an organization that has. A case study linking employee needs satisfaction and organizational capabilities to. Flexible contracts and a rigorous peer recruiting process aligned its. This case considers how southwest had developed a sustainable competitive. Southwest airlines 1993 a case analysis, southwest airlines 1993 a case study solution, southwest airlines 1993 a xls file, southwest airlines 1993 a excel file, subjects covered corporate strategy operations research service management by james l.
Executive summary southwest airlines has become a leader in the airline industry. Harvard business school case study on southwest airlines 1. Legacy carriers in america had become more efficient, as well. On may, 1972, southwest sold its fourth aircraft to frontier airlines in order to cover payroll and other. Southwest airlines provides lowfare air transportation service among 58 cities in the united states.
Southwest airlines c should not be used with this case. The first successful lowcost carrier was pacific southwest airlines in the united states, which pioneered the concept when their first flight took place on may 6, 1949. Southwest airlines strategic analysis case study template. Improved quality service, lower prices, and innovative advertising and promotional strategy bring southwest to the brink of profitability in early 1973, when its major competitor halves fares on southwests major route. Case study objectives and discussion questions 51 words 6 pages. Luv was established in 1967, as a low cost airline operating throughout the united states. Southwest airlines a case study solution, southwest airlines a case study analysis, subjects covered competitive advantage corporate strategy human resource management implementing strategy organizational behavior by charles a.
Organizational excellence and a positive corporate culture has propelled southwest to its leadership position in the us aviation industry. Southwest airlines operations a strategic perspective page 4 of 10. Southwest airlines, a small domestic carrier serving dallas, houston and san. Southwest airlines is known for its unique approaches to employee satisfaction and organizational procedures. Southwest airlines is often used as a case study for a wellrun business. Aug 11, 2001 rapid rewards at southwest airlines case study solution, rapid rewards at southwest airlines case study analysis, subjects covered customer service by frances x.
This posting is about the stanford university, graduate school of. Southwest airlines, a small intrastate carrier serving dallas, houston and san antonio, begins service in 1971 in the face of competition by two larger, entrenched airlines. The case demonstrates how a competent service strategy together with. Pdf solved case study of southwest airlines from strategic. The case study of southwest airlines also suggests the organisational culture difference that occurred due to the new entrant of the airlines and their competition by duplicating the same formula applied by the southwest airlines. In may of 2011, southwest acquired airtran airlines, and is in the process of. Southwest airlines a case solution and analysis, hbr case. Southwest airline case study free download as pdf file. Commenced operations in texas connecting houston, dallas, san antonio. Southwest airlines a case study solution, southwest airlines a case study analysis, subjects covered competitive advantage corporate strategy human resource management implementing strategy. Southwest airlines1993 a case analysis, southwest airlines1993 a case study solution, southwest airlines1993 a xls file, southwest airlines1993 a excel file, subjects covered corporate strategy. Southwest airlines has defied gravity as a leading domestic airliner with consistent profitability, extreme customer loyalty, and a happy labor force. Smaller companies like jetblue and allegiant were pressuring southwest s costadvantage and lowfare focus. Strategic analysis of southwest airlines case study management essay.
Southwest airlines case analysis by zach morgen on prezi. Jul 29, 2015 harvard business school case study on southwest airlines 1. Southwest airlines case solution,southwest airlines case analysis, southwest airlines case study solution, introduction southwest airlines was established in 1971 in texas and it is presently the. Told from the perspectives of two southwest customersa frequent flier and a more typical customerthe case revolves around. Download as doc, pdf, txt or read online from scribd. Southwest airlines possible solutionhbr case southwest. Not only did the airlines win numerous price wars by just religiously following its set of coherent activities but it also gained many loyal customers who wanted to fly in south west and wrote to them for setting up new flight routes. Southwest airlines b case solution, describes southwest answer to a competitive tariff cut and the results shall be brought to the end of march 1973, when additional management decisions on m. Southwest airlines 2011 case solution and analysis, hbs case.
Harvard business case studies solutions assignment help. Southwest airlines organizational culture hr case study. Although the industry suffered a major blow from the terrorist attack of september 11th, the company is still holding strong. Asks whether competitors can successfully imitate the southwest approach. Oct 10, 2011 southwest airlines is often used as a case study for a wellrun business. Rapid rewards at southwest airlines case study solution, rapid rewards at southwest airlines case study analysis, subjects covered customer service by frances x. Southwest airlines is well known as the lowfare airline that has achieved ongoing financial success in one of the most financially troubled industries in the united states.
Abstract this article analyzes the sources of southwest airlines competitive advantage using an. Organizational excellence and a positive corporate culture. Southwest airlines case study essay 847 words cram. Solved case study of southwest airlines from strategic management. Southwest airlines case analysis by justin wilson on prezi. The case southwest airlines organizational culture gives an account of the development of the organizational culture of southwest airlines.
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